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Retargeting-ads

Retargeting Ads: Step-by-Step Guide to Conversions

Ever checked out a product online, clicked away, and suddenly, it’s everywhere: in your YouTube videos, blog sidebars, Gmail, even while you’re catching up on news? No, it’s not the internet reading your mind. It’s retargeting ads; one of the most effective tools in digital marketing. And if your brand isn’t running Google retargeting ads, […]
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Google performance max

Google Performance Max: What is It and How Does It Work?

We’re living in a digital world and advertising is no longer about just showing up, it’s about showing up smart. With multiple touchpoints, platforms, and user behaviors, reaching your ideal customer has become more complex than ever. Google Performance Max is your smarter, streamlined way to advertise across all of Google’s platforms using the power […]
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